The Client

A Fast-Growing Woocomerce Store

The client is a direct-to-consumer skincare brand selling affordable beauty and skincare products through its WooCommerce store. With an average order value of around ₹270, the primary objective was to profitably scale online purchases while maintaining a sustainable cost per acquisition.

The Challenge

Scaling purchase volume while keeping CPA profitable

With a relatively low product price, profitability depended on generating a high volume of purchases at an efficient CPA. The challenge was to increase conversions without sacrificing ROAS while continuously expanding audience reach.

The Solution

A data-driven Ads strategy

We implemented a full-funnel Meta Ads strategy combining Broad Purchase campaigns for scale, Advantage+ Shopping campaigns, website visitor retargeting, and Lookalike audiences built from previous purchasers. Creative variations highlighting product benefits, trust signals, and customer outcomes were continuously tested, while daily budget optimization ensured campaigns remained efficient based on CPA and ROAS performance.

The Results

Higher purchase efficient CPA

Within just 14 days (9 June – 22 June), the campaign delivered consistent growth while maintaining profitable acquisition costs, resulting in increased sales, wider audience reach, and sustainable return on ad spend.