The Client

An Online Astrology Platform Connecting Users with Expert Astrologers

An online astrology platform that connects users with over 15000+ verified astrologers & numerologists for live consultations through its website and mobile app, users can access both free daily horoscopes and paid, personalized services including telephone, video, and chat-based consultations

The Challenge

Cost-efficient App Install while Scaling

The client wanted to increase Android app downloads without allowing acquisition costs to rise. The challenge was identifying high-performing audiences and scaling campaigns efficiently while staying within budget.

The Solution

Developed performance-first strategy

We implemented multiple app install campaigns, refined audience targeting through structured A/B testing, optimized bidding and budgets based on live performance data, and scaled only the highest-performing campaign variations to maximize installs efficiently.

The Results

More installs with lower CPI

Continuous experimentation helped improve campaign efficiency while maintaining steady user growth. By continuously testing audiences, creatives, and bidding strategies, we successfully increased app installs while keeping the cost per install under control. The result was a scalable user acquisition strategy built for long-term growth