The Client

A Fast-Growing FMCG Ecommerce Brand Based in India

Operating in the highly competitive FMCG sector, the client delivers quality consumer products directly to customers through digital channels. As the business expanded, it sought to strengthen its online presence and drive consistent growth through data-driven marketing initiatives.

The Challenge

Scaling spend while maintaining consistent ROAS

Campaigns were running across multiple channels, but tracking, messaging, retargeting, and conversion insights were not aligned. The client needed long-term growth rather than short-term spikes in campaign performance.

The Solution

Developed a full-funnel Google Ads strategy

DecoDigit rebuilt the campaign structure around high-intent audiences, improved landing-page messaging, added conversion tracking, and introduced weekly optimisation loops. Search campaigns captured intent, Performance Max expanded reach, and Display supported customer nurturing throughout the buying journey.

The Results

Consistent performance across 90 days with profitable scaling

Campaigns generated high-value traffic while maintaining stable returns. The brand gained a clearer understanding of what was working, where budget should move, and how campaign insights could improve future growth decisions.