The Google Maps Pack—those three business listings that appear with a map at the top of local search results. Studies show that these three positions capture the majority of clicks for local searches, making Maps Pack placement essential for service-based businesses that depend on local customers. Understanding how Google determines these rankings and implementing the […]
Local SEO can drive tremendous growth for service-based businesses, but many well-intentioned efforts backfire due to common mistakes that undermine visibility and waste marketing resources. Understanding these pitfalls helps you avoid setbacks and focus your energy on tactics that actually improve your local search performance. Here are the most damaging local SEO mistakes businesses make […]
Your Google Business Profile is the single most important tool for local search visibility. When potential customers search for services you offer, a properly optimized profile can mean the difference between appearing in the coveted Maps Pack or being invisible to local searchers. This checklist covers every essential element to maximize your profile’s performance in […]
Local citations are mentions of your business name, address, and phone number (NAP) on other websites across the internet. While they may seem like simple directory listings, citations play a crucial role in local SEO. For businesses competing for visibility in local search results and the Google Maps Pack, understanding and properly managing citations can […]
Unlike traditional SEO that focuses on ranking nationally or globally, local SEO targets customers in your specific geographic area. If you run a service-based business—whether you’re a plumber, lawyer, accountant, or house cleaner—your success depends on being found by customers in your local. Local search engine optimization is the practice of optimizing your online presence […]
